One thing social traditionalists are brilliant at is re-branding their “anti” positions with positive or neutral terms, such as Pro-Life (vs. Anti-Abortion/Anti-Sex), and now “alt-right.” Those of us who reject their ideology can also reject their terminology.
To my recollection, “alternative” as a category-defining adjective became widely popular in the early 1990s as a description for a modern variation on rock music, “alternative rock” (or “alternative” or “alt-rock”), then later a similar modern variation on country music, “alt-country.” With the “alt-right,” the so-called “alternative” is an ideology of extreme bigotry, seeking to mainstream a class-by-race/sex/ethnicity system, which is their mythologized* version of the American past, where any White Heterosexual, Non-Jewish Man is born to social & economic domination.
For music styles, “alternative” or “alt-” is a neutral indicator of a different flavor in a classic genre. For the political extreme right, “alt-” is an attempt to imply a modern and neutral variation, but this variation is anything but neutral. Continue reading “Reclaiming the Conversation: “Alt-right” = Bigot-right”