We live in a rapidly changing world, the information era, and, most assuredly, we need to equip ourselves to handle protections for people who create easily copyable digital media. However, the maximizing of profit (aka “greed”) is promoting the very “piracy” that they purport to oppose, in much the same way that US foreign policy promotes terrorism while aggressively denouncing it.
What is going on here? Last year, I got excited about some new digital book technology which could save a lot of environmental costs (trees, transportation, etc.), only to find out that the prices for the books were equivalent to hardcover book prices – even for older books, that you could easily find on paperback or used (even though the reader itself had a reading surface about the size of a single paperback page). And let’s face it, it’ s a lot easier to read a printed book, than to read from some kind of computer monitor. And easier to transport and doesn’t require batteries and you get the picture and blurbs on the cover. Not only is the physical book superior in many ways from a consumer standpoint, but it costs a lot more to produce (cost of materials, cost of printing, cover design/printing and transportation costs), so why couldn’t they pass along some of those significant savings onto the consumers? Greed: They think the technophiles will give them an easy boost for even higher profits than for paper books.
These companies could easily push the envelope by lowering prices and encouraging individuals to go digital, thereby increasing environmental benefits, pushing further technological innovation (due to increased market) and all the while earning a much higher profit percentage than results from the much less efficient physical media production/sales. Continue reading “Intellectual Property and the pursuit of profit”